From humble beginnings as a designer in car styling, I followed up with an 8 year stint in commercial printing. I began shooting products for online retailers not long after that, capturing handbags and clothes among their wares. I then expanded my portfolio into lifestyle and corporate portraits for clients, Hewlett-Packard being among them. I count a few of the proudest achievements in my career thus far in the Miss Earth 2012 Fashion Shoot for ECO-Mode Magazine and Renotalk Magazine.

I believe that in every photo taken there is a story to tell and sometimes a shot that needs to include different elements to convey a stronger story. That is when I got into compositing and creating images of what were inside my head.

As social media presence has been growing through out the years, I do create visual content specifically for use on social media platforms to help my clients’ business or brand stand out on social media and attract more followers and customers.

I am also a member of Professional Photographer Association of Singapore .